About Rooted Wave Creative

I started Rooted Wave Creative because I saw where things were going — and I didn’t want small businesses to get left behind.

After earning my business degree with honors, I dove headfirst into the world of digital marketing. In 2023, I launched RWC to help entrepreneurs build their presence online through social media strategy and management. But something bigger was calling.

As AI rapidly reshaped the way we communicate, sell, and scale — I knew I wanted to do more than just keep up. I wanted to help people grow with it. Rooted Wave evolved into what it is today: a company focused on building smart, human-first AI automations that save time, streamline systems, and generate leads — without burn out.

💻 My mission is simple:
To help businesses thrive in a world where AI is no longer optional — it’s essential. You don’t need to be tech-savvy to keep up. You just need the right systems in place.

🔎 Our values:

• Simplicity over noise – Clear, intuitive systems that actually work

• Collaboration over control – Built with you, not just for you

• Freedom through structure – Automations that give you your time back

• Adaptability over perfection – Because AI changes daily — and so do we

When I’m not on my Mac mapping out workflows or building automations, I’m probably under the sea — freediving, spearfishing, or chasing the next salty adventure. As a digital nomad, I’ve built my business to run from anywhere, and I help my clients do the same.

Because being rooted in strategy and riding the wave of innovation isn’t just my brand — it’s how I live.